Pitch Book: Created for Frank’s Chop Shop new-business pitch to Hennessey.
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It was a great pleasure to work with the taste-makers from Frank 151 and creative boutique Malbon Bros. Farms. The strategic marketing and promotions agency tapped me to work on their new-business pitch to luxury cognac icon Hennessy. The concept was to create a luxury VIP lounge below their LES institution Frank’s Chop Shop.
To capture the essence of the lounge and Hennessy’s refined, respected and time-honored stature, I designed and produced a dozen hand-crafted pitch books. The final product was a digitally printed saddle-stitched booklet with a unique tri-fold cover attached. The cover was silk-screened on lusciously textured stock with an exclusively designed step-and-repeat pattern of icons that represent the merging of the two brands. The book was then sealed with a custom-engraved wax stamp until delivered and opened for the presentation.
The Book
The Research
